Mangools
Productive keyword research, SERP analysis, rank tracking and backlink analysis thanks to super easy to use tools
Advantages
1. Free plan: Mangools offers a limited free plan, which Ahrefs does not. This allows users to try out some basic features without any financial commitment
2. Cost: Mangools is generally more affordable, especially for smaller businesses or individuals
3. User interface: Often considered more intuitive and user-friendly
4. Keyword research focus: KWFinder (part of Mangools suite) is highly regarded for keyword research